Friday 14 October 2022

THE LEJAH, GRINDING AS A PMJ ACADEMIA ARTIST.

He sits in a cosy brown leather armchair as Kaka Dave handles his audio processing at PMJ studios.

The Lejah; a budding talent, is a teacher by virtue of training at Kabarak University wherefrom he is due soon to graduate.

It is a bright morning and as I interview the artist, skepticism shadows both of us. We simultaneously think in unison, "how do we put down this story to showcase utmost credibility whilst marketing the artist competently?"

The Lejah admits through hardwork, persistence and a goal - driven mentality, his dreams tipitoe closer to fruition day by day.

" At PMJ, everyone is family. We have creative minds including Andrea RNB, Kaka Dave among many others. Kaka Dave; a producer cum artist normally pushes us to squeeze out the best out of our potential selves," says The Lejah.

Since Mombasa music is growing rapidly, The Lejah affirms it is imminent that underground artists cut their own niche to reduce overdependence on managers and promoters. He however does admit that unifying of artists with common perspective can't be overruled as a recipe for artists' growth and development.

"Some of the best producers in Mombasa include Technix Dality, Totti, Moztach mentioning but just a few. These are big producers charging hefty amounts for comparatively quality audio and video production. "With us hustling, we decided to make use of the simple resources we've got to practise and nurture our talents." Added The Lejah.

PMJ studios was founded way back  in 2020 and has seen many artists gain a platform  that helps their talents blossom through regular practice. Among songs The Lejah has done under the aforementioned label include: Usiondoke, Ni Kweli, Hard To Love.

PMJ stands for Pamoja and is a studio influenced immensely by Mega Family Records situated in Shanzu Ward under the guidance of Sir Larry. The Lejah looks forward to collaborating with other artists, producers as he seeks to better himself as a singer.

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